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Art prints & frames, handmade in England since 1982

How to choose the perfect frame

A frame does much more than just protect your picture, it enhances the image itself. Whether you're framing a rare poster, a contemporary print, or a special photograph, it's important you choose a frame that won't detract from the image, but will complement and complete the look. Here's your step-by-step guide to choosing the perfect frame.

1. Choose a complementary colour

The colour and finish of the frame is a great way to emphasise the image it contains and to portray your own personal style. Not only can the frame be chosen to match the picture, it can be chosen to match your interior style too. So before you pick your colour, take some time to consider the overall look of your space and decide what aesthetic you want to achieve (Instagram and Pinterest are good places to get some inspiration).

Satin Black

This solid, smooth black frame is sleek and stylish - a classic choice for photography and graphic art prints.

Satin White

Our solid, smooth white finish is perfect for contemporary art and photographic prints with a minimalist look.

Hand-finished black

If you like to see the grain of the wood, our hand-stained ash frames have a beautiful artisan touch. They look great paired with a modern master or vintage poster.

Hand-finished lime

For a soft, neutral look try our white lime waxed ash frames. Try it with a charming illustration or a patterned print in a neutral colour palette.

Hand-finished Grey Friar

Our cool Grey Friar frame is always a popular choice amongst interior designers as it oozes scandi chic. This versatile tone works with many colour palettes.

Hand-finished Tate Grey

Our Tate Grey frame is a contemporary classic. The calming grey colour works wonderfully with contemporary landscapes and abstract paintings.

Hand-finished Natural Oak

A natural oak frame is a classic and tasteful choice that works particularly well with paintings by museum masters. Oak also provides a beautiful surround for bright contemporary prints, giving modern pieces a timeless appeal.

2. Pick a suitable frame style

The width of the frame should complement the style and size of the artwork within. A wide frame could easily overwhelm a small picture and a narrow frame will not be bold enough for a large picture. Equally a wide frame would suit a graphic and daring print but might detract from a delicate botanical print.


Our narrowest frame moulding has an elegant and modern finish. It works best for contemporary artwork or intricate designs.


For a versatile frame with a contemporary classic look, opt for our medium sized frame. It will give bold imagery an eye-catching finish.


If you want to make an impact with your frame, choose a wide frame. It’s also the most suitable option for displaying large art prints and photography.

3. Consider a mount

A mount is the perfect way to draw the eye to the image and can enhance its appearance. A classic frame with a neutral mount ensures your image is the centre of attention. This combination is often found in galleries and is popular amongst interior designers. There are functional reasons you might want to consider adding a mount too, you can read about them in our custom framing guide.

Some prints, paintings and photographs look better without a mount. Large vintage travel posters, for example, have a crisp finish when placed directly in a frame. Photographs and photographic prints can also look great straight inside a black or white frame. If you've got a graphic or typographic print and want a polished and contemporary finish, again, opt for a frame without a mount.

So now you know how to choose the perfect frame, get started and design your perfect custom frame.

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