Eija Vehviläinen is an illustrator and visual designer based in Helsinki, Finland. She creates work that focuses on interesting shapes, bold and quirky colour combinations and playful compositions - usually flavoured with some distorted proportions.
Join us as we step inside Eija's world.
I’ve always had this urge to draw and create new things, but growing up I never really aspired to become an artist.
I’m originally a small-town girl but I moved to Helsinki over ten years ago to study arts. I do think that growing up in a small town has affected my style and creativity to some extent.
I’ve studied graphic design at Aalto University. The school didn’t have any specific program for illustration back then but it was quite clear from the beginning of my studies that visual storytelling was my strength. So I focused on that.
I'm very interested in psychology and the human mind so maybe something related to that.
As a freelancer I get to choose my own working hours, so it changes a bit. But my daily rituals usually include a nice breakfast (a bowl of oatmeal with lots of berries) and a long walk in the woods or by the sea. After that I’m ready to start the day!
I don’t think I have any specific time when I’m feeling most productive, but I’ve noticed it’s best to take some breaks here and there during the day to keep the creative energy flowing.
Currently my studio is a desk in the corner of our bedroom.
I actually don’t listen to music that often, but when I do it’s usually either something very cheerful and uplifting or super melancholic and moody. I’m very affected by music and sometimes I feel like it dictates my emotions so much that it distracts me from creating my own work.
Anything goes as long as it’s comfy. If I want to feel sharp and super productive, I may put on my nicest shirt.
As an illustrator I create most of my commissions digitally these days, though I usually start by sketching by hand. When creating personal work, I love to paint with gouache, aquarelle and sometimes ink.
Although I love to draw and paint flowers and other nature-related subjects, I would say my main focus is on shape, colours and the overall atmosphere when creating.
Each art work is a product of my creativity and inspiration, so I think there’s always something personal in them – even when it’s a commission or a commercial work.
Lately I’ve enjoyed creating characters and focusing on editorial illustration. I’m also very interested in package design and creating illustrations for labels and such.
I admire everyone who has found their passion and create for the sake of creating.
At the moment the walls of our home look quite empty – I’m collecting pieces gradually.
I went to see the Moomins 75 exhibition at the National Museum of Finland. I could say Tove Jansson is one of my art heroes.
I’m a people person so I do enjoy working together with other creatives. As an illustrator it truly warms my heart when I’m able to bring something new to the table or make a difference through my work.
Be authentic. Sometimes good things take time!
Social media, Instagram especially, is a great platform to showcase your work and find potential customers. Especially when you’re starting out. But creating and sharing just for likes (or for the sake of sharing) is something artists should avoid.