This poster is by the artist best known for designing the famous First World War recruitment poster Your Country Needs You (1914) featuring Lord Kitchener. As well as designing advertisements for Guinness and Bovril, Alfred Leete was also commissioned to design posters for London Underground. Known for his comic illustrations, his cartoon approach is emphasised here as he shows the general public helplessly lured towards the Undergrounds speedy services, while bus and taxi users look on. The London Underground symbol known as the roundel acts like a whirlpool, sucking people in.
Published by the Underground Electric Railways Company of London in 1927.