In 1921, well known Jazz Age figures and celebrities, including the retail magnate Gordon Selfridge, decided to establish a society called Brighter London. The society aimed to tackle issues such as improved lighting for buildings and public spaces. The Brighter London theme carried on throughout the 1920s, inspiring Underground poster artists amongst others. By featuring vibrant colours and weaving in details of the stylishly patterned outfits worn by pleasure seekers, this artist aimed to entice people to take the Tube into the city to explore Brightest London.
The Underground Electric Railways Company of London published this poster in 1924.