Mary Koop cleverly juxtaposes a wide range of brightly patterned umbrellas moving towards the entrance of a shop to command the viewer's attention. The umbrella was used in numerous London Underground posters, particularly in the 1920s. Its pleasing symmetry lent itself perfectly to the bold geometric style of the time. It also presented an apt metaphor for the Underground as a refuge from the English climate. Here, the focus on stylish patterns lures female passengers in particular on to the Tube.
This poster was commissioned by the Underground Electric Railways Company of London to promote travel to the summer sales of 1925.
