Introducing London artist Hormazd Narielwalla

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Hormazd Narielwalla Abstract Contemporary Fashion Abstract Geometric Limited editions

We’ve collaborated with award-winning, London artist Hormazd Narielwalla on an exclusive collection of limited edition prints. To celebrate the launch, we visited his studio to take a closer look at his unique antique tailoring patterns.

Hormazd Narielwalla at work in his London studio, photograph courtesy of Denis Laner

Hormazd’s unique artistic process starts with antique tailoring patterns as the base – collected from a variety of sources, from Savile Row tailors to vintage domestic tailoring patterns.

Patterns hanging from the wall in Hormazd’s studio

He overlays slivers of delicate coloured acetate and tissue paper onto various sections of the pattern with the utmost precision.

Colourful sheets of acetate and tissue paper

The resulting composition takes the functional patterns towards a radical abstraction, far removed from their original purpose.

Close up of a complicated pattern sheet with tiny segments decorated by Hormazd

Narielwalla finds beauty in the shared aesthetic principles that are inherent in the qualities of tailoring patterns and the work of the Cubists:

‘The female form is shattered into precise overlapping facets, flattened not as multiple views of a subject but as the object itself made from single pattern sheets. These compositions recall the Cubists, who strove to paint pictures that compressed the sensation of all faces of an object simultaneously into one image.’

Hormazd draws inspiration from numerous sources – from fashion to Cubism

Our exclusive collection of limited editions consists of seven prints from Narielwalla’s series Le Petit Echo de la Mode, each of which is numbered and signed by the artist.

The original series was made from French domestic tailoring patterns, which were insets from the French magazine Le Petit Echo de la Mode, published in Paris between 1897 and 1983.

The prints in this striking new series of giclée prints are printed onto 330gsm Somerset paper, offering detailed and vibrant interpretations of Narielwalla’s original artworks.